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New Dawn: Airteltigo Rebrands to AT

BY: News Desk | Voltaonlinegh.com |

Telecoms operator, AirtelTigo has announced  a change in brand name, effective Thursday, June 22.

The company will now be known as AT, marking a significant shift in its brand identity.

The rebranding will extend to all sub-brands under AirtelTigo, including AT Money, AT Business, AT Premier, and AT Insurance. While the brand name and logo will undergo a transformation, the brand colours will remain intact.

At a media engagement to announce the new paradigm, Leo Skarlatos, the Chief Executive Officer (CEO) of AirtelTigo, noted that, the rebranding effort will solely affect the brand name and logo, without any alterations to the company’s management structure, products, or services.

Skarlatos expressed the importance of the new brand identity, stating that it signifies a significant milestone for the company and reinforces their commitment to providing exceptional and streamlined services.

He added that the company was committed to ensuring that all marketing materials accurately reflect the new brand name, AT.

AirtelTigo is one of three mobile telecoms companies currently operating in Ghana. The company came into being after a merger between the then Tigo Ghana and Airtel Ghana.

In 2022, the government of Ghana through the ministry of communications and digitalisation acquired the merged entity from its owners Bharti Airtel, which announced its exit from the Ghanaian telecom market.

Source: www.voltaonlinegh.com 

 

Volta Online
Volta Onlinehttps://voltaonlinegh.com
www.voltaonlinegh.com is an online portal or website that seeks to project the Volta region in the right way within the region, Ghana and the international community. The website’s main interest is to provide news and information on tourism, business and investment opportunities, personalities, entrepreneurship, sports and culture of the people. It also seeks to become the leader in branding the region appropriately by providing the right blend of video, audio, text, advertising, promotion and Public relations techniques. You can send stories, articles and contact us via mail; voltaonlinegh@gmail.com

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