BY: Evans Attah Vital | Voltaonlinegh.com |
Promasidor Ghana Limited, producers of ONGA seasoning products have once again introduced into the consuming market another excelling seasoning flavour, to cement its 18-year brand dominance in the Ghanaian consumer market.
The new seasoning products – ONGA Beef tablet and ONGA Stew tablet, follow in the tradition of Onga Shrimp tablet and Onga Chicken tablet, which are leading seasoning tablets in the country and come with distinct flavours, delicious taste and aroma to meet the dynamic needs of consumers.
At a colourful event to introduce the new products to loyal clients and the consumer public in Ho, officials of Promasidor demonstrated the new Onga Beef and Stew Seasonings for consumers to have a taste of the new flavours. They also educated the key stakeholders and wholesalers on to successfully rollout of the new products into the competitive market.
Speaking at the launch, Madam Eva Njeri Jero, the brand Executive for ONGA Seasonings, said the new products have the right flavours consumers want in their everyday meals.
“Currently we have Onga Shrimp tablet, Onga chicken tablet but today, we are introducing new tablets and new flavors which is the Onga stew tablet and Onga beef tablet, which I believe is the right product for our Ghanaian meals. So for today, we just want to speak with our key stakeholders, our wholesalers who are selling in the market to really educate them on the product, to tell them the benefits, the usage so that they can also be able to recommend it to customers and consumers out there,” she stated.
She also assured of their continuous support to help customers in the market, adding that, they would give them the needed marketing supports with live TV and radio commercials, and also maintain active relationship with women’s group meetings and any other point of contact that they feel can be able to engage their consumers to know about this new product, new flavours and how they can use them in their everyday meals”
Participants at the launch expressed their readiness to do business with Onga products, as they are poised to push the new Onga Beef and Stew for a customer satisfaction.